Retailer
Snack Smart: Must-Have Healthy CPG Brands for Your Shop
Healthy Snacks; CPG Brands; Retail Trends; Plant-Based Snacks; Wellness Products
5 jul 2024
The trend towards healthy snacks is gaining momentum, with sales in this category experiencing rapid growth. More traditional retailers are recognizing this shift and are now incorporating health-driven snacks into their offerings. Here’s a selection of top-performing consumer packaged goods (CPG) brands that are sure to resonate with your customers and enhance your product lineup!
Carolyn's Krisps: 100% plant-based cookie-crackers that combine a cookie texture with cracker crispness, making them perfect for dipping.
Sales Movement: Some locations have strong sales, particularly for the Cheddar flavor, while others report slow movement and pricing concerns. Overall, feedback suggests a need for increased promotion and potential packaging adjustments for better visibility.
Stellar Snacks: Pretzel snacks that are non-GMO, vegan, and made from sustainably sourced, whole ingredients.
Sales Movement: Performs steadily across various retailers, with strong demand for flavors like Maui Monk and Bold & Herby. Many stores report being out of stock, highlighting a consistent interest in the product. The packaging receives high praise, while some retailers express concerns about pricing being slightly high compared to competitors, which may impact sales. Overall, the feedback indicates solid performance, with a potential opportunity to explore new flavors and address pricing strategies.
MUSH: A ready-to-eat overnight oats that are gluten-free and non-GMO, providing maximum nutritional efficiency with simple ingredients.
Sales Movement: Shows steady performance with solid sales for flavors like Apple Cinnamon and Peanut Butter, though some retailers note slower movement for others, such as Chocolate and Vanilla Bean. A few stores have experienced packaging issues, like bloating, but overall, customers continue to purchase the product. There are some concerns regarding the visibility of expiration dates on packaging. Overall, while there’s consistent demand, exploring flavor variety and addressing packaging concerns could enhance sales.
Courtside: A fun, hydrating, and refreshing sparkling coconut beverage made with whole, seasonally harvested ingredients that are never altered— no added sugar or sweeteners.
Sales Movement: Some stores report steady sales, particularly for the Mango Passion Fruit flavor, while others experience slower movement, especially with flavors like Berry Lemonade and Coconut Lime. Packaging receives positive feedback for its attractiveness, although concerns about pricing and sales volume persist. A few retailers suggest that demos could boost visibility. Overall, while some locations are enthusiastic and see solid demand, others indicate that it might not be a strong seller, pointing to potential opportunities for improvement in marketing and flavor offerings.
MUD\WTR: A powder-based mushroom drink that provides focus, sustained energy, and immune support without jitters, crashes, or dependency.
Sales Movement: Performing well among retailers, with the Original flavor being the top seller, especially when offered as a latte or through sampling. Many appreciate its unique packaging and earthy flavor, leading to positive customer experiences. However, pricing concerns arise, particularly with full-sized canisters, which some find expensive. Offering single-serve packets and employing creative marketing strategies can boost visibility and sales. While MUD\WTR has a loyal following, addressing pricing sensitivity and expanding sampling options could enhance performance in certain markets.
Revival Einkorn: Offers a variety of nutritious pastas and crackers that are low in gluten, highly digestible, and nutrient-dense.
Sales Movement: Some report strong demand and stock shortages for Artisan Daily and Sea Salt Sesame flavors, while others face slow sales due to visibility issues and recent product lineup changes. Retailers value the quality and reasonable pricing but recommend improving packaging visibility and boosting marketing efforts, such as demos. Seasonal trends also affect sales, particularly declines during summer.
B.T.R. Nation: Bars and chocolates enhanced with powerful superfoods and adaptogens, free from added sugar, sugar alcohols, "natural" flavors, and any junk.
Sales Movement: Products have received mixed feedback; some stores report strong sales due to effective monthly demos, while others face challenges with visibility and customer recognition. Retailers generally appreciate the product quality and popular flavors like Peanut Butter Chocolate Chip, though concerns about stale products from older batches remain. Many suggest increasing marketing efforts and improving packaging for better visibility and freshness.
The Only Bean: The Only Bean offers organic, gluten-free pasta made from Edamame, Black Beans, and Soybeans. It’s high in protein and low in carbs!
Sales Movement: Recent shipments from Pod have shown variable sales performance. While some products sell well, customer acceptance takes time, requiring guidance on preparation. The store owner enjoys the Black Bean Fettuccine and actively promotes the product. Overall, they recommend it, emphasizing their commitment to quality and customer education.
Ting’s: A game-changing jackfruit chips snack that is crunchy, delicious, allergen-free, and 100% plant-based, made from just two sustainably sourced ingredients.
Sales Movement: It’s a strong seller, loved by everyone, with no feedback or complaints, and it performs exceptionally well in store.
Fruit Gravy: Handcrafted jams and jellies made with no fillers—just pure fruit! They are low in sugar and free from preservatives and dyes.
Sales Movement: It shows mixed performance across retailers. Pickles sell well, but jams move slowly, particularly in areas with low foot traffic. While some retailers praise the packaging and flavor, there are concerns about pricing. Overall, some stores experience steady interest, while others face challenges with space and slower sales.
Snack Smart, Live Well!
With these must-have healthy CPG brands, you can elevate your shop's offerings while promoting delicious nutrition. From plant-based snacks to wholesome pastas, there’s something for everyone. So go ahead, stock up and let your customers indulge in guilt-free delights that make healthy eating a joy!
Want to expand your healthy offerings? Discover a variety of delicious options at Cohere Commerce!
